CREATIVE DIRECTOR
CADILLAC

Coast to Coast

3000 miles. 10 days. 2 CT6s. 1 tour bus. 0 hands.


The 'world's first' hands-free driving technology deserved a 'world's first' campaign.

So we did something nobody in the world had ever done before —  we went on a ‘world’s  first’ roadtrip,
driving from New York to LA — without using our hands.  

This stunt was documented on social, culminating with a Cadillac arrival and takeover of the VMAs in Los Angeles.
                                                                                                                                                                             
                                                                                                         
                                                                                                                     


                                                                                                                               
Agency: Giant Spoon
Role: Associate Creative Director, Writer
Associate Creative Director, Copy: Thanh Ly
Production: Savannah Griffith
WTF©